Aurora, Australia’s leading not-for-profit subscription community TV channel, is celebrating a year of achievements, as 2011 comes to a close. Major highlights include the launch of the inaugural Aurora Short Film Festival, production of three Wheelchair sports events, coproduction of the Talent Development Project and the launch of multiple new, independent Australian productions.
The past year has also seen Aurora take on more broadcast partnerships including the ATOM Awards, the Hillside Film Festival, the 48 Hour Film Project, Wakakirri, Dance Cancer Initiative and the Ethnic Business Awards.
Phyllisse Stanton, Aurora CEO said, “We’ve achieved beyond our expectations and continued our commitment to providing Australian made, community-focused content – sharing stories and strengthening our relationship with the independent production sector.”
This year, Aurora’s advertising sales were also taken in-house for a more streamlined approach, headed up by Craig Corcoran. The results for advertising sales have been healthy and viewership has remained steady in the face of increasing competition.
“Aurora looks forward to embracing another stellar year in 2012. We’re already in pre-production for our very own community arts, events and news program called Chatterbox, set to premiere in the New Year, along with a slate of more new shows to be revealed over the next few months,” said Ms Stanton.
Aurora recently launched the 12 Days of Giving initiative, which culminates in an ad-free Christmas Day with advertising air time donated to charities and coming soon Australia Week – a week long marathon of Aussie programs to celebrate Australia Day.