Corcoran Media is the culmination of over 25 years of media experience in the Australian market for Managing Director Craig Corcoran who has worked for some of Australia’s leading advertising and media buying agencies, and a number of Australia’s most successful media sales organisations.
Craig spent his first 8 years in the industry on the agency side in media planning and buying roles working for companies such as George Patterson (now George Patterson Y&R), Bray Lyall & Partners (now Carat) and Media Decisions (now Mediacom).
During this time Craig managed clients accounts across categories including Automotive, Direct Response, Financial, FMCG, Health, Home Entertainment, Media, Telecommunications and Theatrical.
Since 1994 Craig has worked in media sales for companies including Prime Television/Seven Affiliate Sales (now Prime Media Group), Buspak (now part of APN Outdoor), Southern Cross Broadcasting (now Southern Cross Austereo) and the Australian Radio Network.
One of Craig’s career highlights was being appointed National Sports Sales Manager whilst at Seven Affiliate Sales to head up the national television sales for the Sydney 2000 Olympic Games.
As part of his Olympic sales responsibilities Craig was instrumental in securing clients such as Ansett Airlines, McDonald’s, Telstra and Westpac Bank as Sydney 2000 Olympic Games Telecast Partners on the Prime, Seven Queensland and Golden West Networks.
Prior to starting Corcoran Media, Craig was a foundation staff member and senior manager at Full Circle Media (now known as Ignite Media Brands) which represents some 20+ STV channels.
Full Circle Media commenced July 1 ’07 as a new start up STV representation company when TV1 and SCI FI parted ways with MCN and the channels required a new sales team.
“Taking on MCN’s monopoly was a challenge from the very start as they had a great portfolio of channels and after 10 years in the market they had strong market relationships, but to be involved with FCM from the start, to help build the business and achieve a modest share of revenue within a relatively short period of time was very rewarding”.
Craig lives on Sydney’s North Shore with his wife Katrina (and Director of Corcoran Media Pty Ltd), and their 4 wonderful children Jack, Madison, Sophie and Harry.